Trust and Will

[Justafan11]

I'm wondering how many of you receive the same telecast I do for Army football including commercials. This past Saturday 6 (that I counted and I'm sure there were more) exact same commercials were played for a company called Trust and Will. I'm thoroughly enjoying an Army victory but constantly being reminded about my mortality. Euphoria vs. depression - it was driving me crazy. Who's responsible for these commercials - totally misplaced. Bring back pizza and beer - please.

[kfan12]

If it was driving you crazy...

[WrekDivr]

It has a lot to do with how advertising works. When you plan advertising, you tend to look at Gross Reach Points (GRPs - the % of population you reach x the frequency they see your ad). This formula works well for national broadcast ads, but with cable channels the reach is much smaller and buying the same GRPs results in WAY more frequency. Competent agencies understand this and adjust targets to account for the smaller reach and not piss off the audience. Clearly that did not happen for the Trust and Will folks.

[RABBLE]

If you want repetition with ads , try Newsmax and Fox News.
Mike Lindell (My Pillow) alternates two commercials every hour on every 1-hour news show on those two stations. I hit the sound button every time I see him. As short as 5 minutes, he appears many times when the news takes a 5- minute break.

[LoneStarPhan]

I don't recall a single ad from watching the Army game last Saturday. Of course, I see commercials all the time, but I generally am able to tune them out.

[BBGAS]

Sorry, Ad time I always do some other things.

[RABBLE]

TRUST and WILL.

Sounds like your local law firm.